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All organisations are fundamentally in the business of behaviour change. But how well does your organisation understand behaviour?

In “The B-Word”, Deloitte’s global Behaviour First leader James Healy explores how organisations can use a better understanding of human behaviour to address some of their most pressing challenges.

Featuring leading figures from social and behavioural science discussing a diverse range of topics, the B-Word is a fascinating exploration of what it means to be human and how organisations can better understand and influence behaviour.

In a world where so many of the biggest challenges – and opportunities – for individuals, organisations, and society come down to changing behaviour, can you afford not to understand it?

In Our Own Image

Aug 8, 2024

What does the pursuit of Artificial Intelligence tell us about human nature?

Can we ever understand AI, or the human brain?

Can machines become conscious and should we worry about that possibility?

In this episode, James talks to AI researcher and author George Zarkadakis about human intelligence, artificial...

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Brains At Work

Jul 8, 2024

Do you remember the time Kim Kardashian and Kanye West disagreed over the colour of a dress?

What is "flow" and why does it matter?

What can London cabbies teach us about our brains?

In this episode James talks to Hilary Scarlett about the neuroscience of change and how we make work work better for our brains.

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The Science of Mental Health

Jun 10, 2024

What can monkeys drinking fruit juice teach us about mental health?

How does the placebo effect really work?

Are magic mushrooms the silver bullet for treating mental illness?

In this episode, James talks to Camilla Nord who leads Cambridge Universitys Mental Health Neuroscience Lab.

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Neurobollocks

May 27, 2024

Have you ever heard that we only use 10% of our brains?

That the brain's right hemisphere is creative and the left hemisphere is logical?

Or that we all have a lizard brain, a mammal brain, and a human brain?

All of these statements have one thing in common....they're #neurobollocks.

In this episode, James talks to UCL...

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Start At The End

Dec 22, 2023

Every organisation, including yours, is in the business of behaviour change. But is your organisation willing to try new ideas, test and learn, experiment?

In this episode, James talks to author and behavioural science pioneer Matt Wallaert about Don Draper, Steve Jobs, actuaries, toddlers, and the power of humility. ...

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