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All organisations are fundamentally in the business of behaviour change. But how well does your organisation understand behaviour?

In “The B-Word”, Deloitte’s global Behaviour First leader James Healy explores how organisations can use a better understanding of human behaviour to address some of their most pressing challenges.

Featuring leading figures from social and behavioural science discussing a diverse range of topics, the B-Word is a fascinating exploration of what it means to be human and how organisations can better understand and influence behaviour.

In a world where so many of the biggest challenges – and opportunities – for individuals, organisations, and society come down to changing behaviour, can you afford not to understand it?

Start At The End

Dec 22, 2023

Every organisation, including yours, is in the business of behaviour change. But is your organisation willing to try new ideas, test and learn, experiment?

In this episode, James talks to author and behavioural science pioneer Matt Wallaert about Don Draper, Steve Jobs, actuaries, toddlers, and the power of humility. ...

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The Power of No

Oct 26, 2023

No. Non. Não. Nein. Nej. Nie. La. 

It's a simple word. Why do so many of us find it so difficult to say?

In this episode, James is joined by Professor Vanessa Patrick to talk about how to say "no" more effectively, whether you've been asked to work on your birthday, to marry someone live on the big screen at a football...

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Less is More

Aug 31, 2023

More. Faster. Sooner.

The modern world of work is all about productivity. What if the secret of increasing productivity was actually the last thing youd think of?

In this episode James meets Dale Whelehan, CEO of 4 Day Week global to talk about Frederick Winslow Taylor, Josef Stalin, Richard Nixon, Pink Floyd, Sisyphus,...

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Experimental Sustainability

Jul 9, 2023

How can organisations use experiments to get better outcomes? What role does behavioural science play in the fight against climate change? What can we learn about human nature from the movie Don't Look Up?

Experimental Economist Christina Gravert joins James to discuss the benefits of trial and error and how behavioural...

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Change Myths

Jun 11, 2023

Do the 5 Stages of Grief really apply to organisations? Is the Myers-Briggs Type Indicator just a work horoscope? How effective is corporate training? And what can Bob Geldof teach us about strategy?

James talks all things organisational change with author and management myth-slayer, Paul Gibbons.

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