Preview Mode Links will not work in preview mode
All organisations are fundamentally in the business of behaviour change. But how well does your organisation do it? In “The B-Word”, host James Healy explores how organisations can use a better understanding of human behaviour to address some of their most pressing challenges. Featuring leading figures from social and behavioural science discussing a diverse range of topics, the B-Word is a fascinating exploration of what it means to be human and how organisations can better understand and influence behaviour. In a world where so many of the biggest challenges – and opportunities – for individuals, organisations, and society come down to changing behaviour, can you afford not to understand it?  

Adopting AI

Mar 17, 2025

Why is everyone so excited about AI?

What makes AI so different from any previous technology and what does that mean for adopting it?

What does AI mean for jobs?

What can the Sorcerer's Apprentice and Frankenstein teach us about AI adoption?

And what is that cryptic book cover about?

In the first episode of a new series...

Read More

Brains At Work

Jul 8, 2024

Do you remember the time Kim Kardashian and Kanye West disagreed over the colour of a dress?

What is "flow" and why does it matter?

What can London cabbies teach us about our brains?

In this episode James talks to Hilary Scarlett about the neuroscience of change and how we make work work better for our brains.

Read More

Start At The End

Dec 22, 2023

Every organisation, including yours, is in the business of behaviour change. But is your organisation willing to try new ideas, test and learn, experiment?

In this episode, James talks to author and behavioural science pioneer Matt Wallaert about Don Draper, Steve Jobs, actuaries, toddlers, and the power of humility. ...

Read More

Less is More

Aug 31, 2023

More. Faster. Sooner.

The modern world of work is all about productivity. What if the secret of increasing productivity was actually the last thing youd think of?

In this episode James meets Dale Whelehan, CEO of 4 Day Week global to talk about Frederick Winslow Taylor, Josef Stalin, Richard Nixon, Pink Floyd, Sisyphus,...

Read More

Experimental Sustainability

Jul 9, 2023

How can organisations use experiments to get better outcomes? What role does behavioural science play in the fight against climate change? What can we learn about human nature from the movie Don't Look Up?

Experimental Economist Christina Gravert joins James to discuss the benefits of trial and error and how behavioural...

Read More