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All organisations are fundamentally in the business of behaviour change. But how well does your organisation understand behaviour?

In “The B-Word”, Deloitte’s global Behaviour First leader James Healy explores how organisations can use a better understanding of human behaviour to address some of their most pressing challenges.

Featuring leading figures from social and behavioural science discussing a diverse range of topics, the B-Word is a fascinating exploration of what it means to be human and how organisations can better understand and influence behaviour.

In a world where so many of the biggest challenges – and opportunities – for individuals, organisations, and society come down to changing behaviour, can you afford not to understand it?

Dec 22, 2023

Every organisation, including yours, is in the business of behaviour change. But is your organisation willing to try new ideas, test and learn, experiment?

In this episode, James talks to author and behavioural science pioneer Matt Wallaert about Don Draper, Steve Jobs, actuaries, toddlers, and the power of humility. ...


Aug 31, 2023

More. Faster. Sooner.

The modern world of work is all about productivity. What if the secret of increasing productivity was actually the last thing youd think of?

In this episode James meets Dale Whelehan, CEO of 4 Day Week global to talk about Frederick Winslow Taylor, Josef Stalin, Richard Nixon, Pink Floyd, Sisyphus,...


Jul 9, 2023

How can organisations use experiments to get better outcomes? What role does behavioural science play in the fight against climate change? What can we learn about human nature from the movie Don't Look Up?

Experimental Economist Christina Gravert joins James to discuss the benefits of trial and error and how behavioural...


Jun 11, 2023

Do the 5 Stages of Grief really apply to organisations? Is the Myers-Briggs Type Indicator just a work horoscope? How effective is corporate training? And what can Bob Geldof teach us about strategy?

James talks all things organisational change with author and management myth-slayer, Paul Gibbons.


Apr 21, 2023

What can HR learn from advertising? What do Jesus and Bob Dylan have in common? Why are AI speed cameras a bad idea? And why are mediocre statisticians so dangerous?

James is joined by the legendary Rory Sutherland for an unmissable discussion on a huge range of topics.