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All organisations are fundamentally in the business of behaviour change. But how well does your organisation do it? In “The B-Word”, host James Healy explores how organisations can use a better understanding of human behaviour to address some of their most pressing challenges. Featuring leading figures from social and behavioural science discussing a diverse range of topics, the B-Word is a fascinating exploration of what it means to be human and how organisations can better understand and influence behaviour. In a world where so many of the biggest challenges – and opportunities – for individuals, organisations, and society come down to changing behaviour, can you afford not to understand it?  
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Look Closer

Jun 13, 2025

This episode of The B-Word is all about the c-word...

Context.

We all like to think that humans are predictable and consistent, but when you look closer, we're often anything but.

What can men's underwear teach us about problem solving?

What do dating apps tell us about the importance of context?

And how does time influence human behaviour?

James is joined by Prakash Sharma to learn how context is the key to predicting and influencing human behaviour.