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All organisations are fundamentally in the business of behaviour change. But how well does your organisation do it? In “The B-Word”, host James Healy explores how organisations can use a better understanding of human behaviour to address some of their most pressing challenges. Featuring leading figures from social and behavioural science discussing a diverse range of topics, the B-Word is a fascinating exploration of what it means to be human and how organisations can better understand and influence behaviour. In a world where so many of the biggest challenges – and opportunities – for individuals, organisations, and society come down to changing behaviour, can you afford not to understand it?  
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  2. Fish Out Of Water

Fish Out Of Water

Apr 17, 2025

What can Lawrence of Arabia teach us about organisations?

Why do organisations persist with so many accepted practices that don't seem to work?

What does a more evidence-based approach to organisational change look like?

James is joined by Beirem Ben Barrah and Philip Jordanov to talk about practical ways organisations can apply the science of human behaviour.

Buy Beirem and Philip's books: The Future of Change Management and The Dynamics of Business Behaviour.

Theme Music: "The Great Wide Open" by Kulakovka, via Pixabay.