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All organisations are fundamentally in the business of behaviour change. But how well does your organisation do it? In “The B-Word”, host James Healy explores how organisations can use a better understanding of human behaviour to address some of their most pressing challenges. Featuring leading figures from social and behavioural science discussing a diverse range of topics, the B-Word is a fascinating exploration of what it means to be human and how organisations can better understand and influence behaviour. In a world where so many of the biggest challenges – and opportunities – for individuals, organisations, and society come down to changing behaviour, can you afford not to understand it?  
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  2. Adopting AI

Adopting AI

Mar 17, 2025

Why is everyone so excited about AI?

What makes AI so different from any previous technology and what does that mean for adopting it?

What does AI mean for jobs?

What can the Sorcerer's Apprentice and Frankenstein teach us about AI adoption?

And what is that cryptic book cover about?

In the first episode of a new series of The B-Word, Paul Gibbons and I discuss our new book, "Adopting AI: The People-first Approach", which you can buy now.

Theme Music: "The Great Wide Open" by Kulakovka, via Pixabay.