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All organisations are fundamentally in the business of behaviour change. But how well does your organisation do it? In “The B-Word”, host James Healy explores how organisations can use a better understanding of human behaviour to address some of their most pressing challenges. Featuring leading figures from social and behavioural science discussing a diverse range of topics, the B-Word is a fascinating exploration of what it means to be human and how organisations can better understand and influence behaviour. In a world where so many of the biggest challenges – and opportunities – for individuals, organisations, and society come down to changing behaviour, can you afford not to understand it?  

May 27, 2024

Have you ever heard that we only use 10% of our brains?

That the brain's right hemisphere is creative and the left hemisphere is logical?

Or that we all have a lizard brain, a mammal brain, and a human brain?

All of these statements have one thing in common....they're #neurobollocks.

In this episode, James talks to UCL...