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All organisations are fundamentally in the business of behaviour change. But how well does your organisation do it? In “The B-Word”, host James Healy explores how organisations can use a better understanding of human behaviour to address some of their most pressing challenges. Featuring leading figures from social and behavioural science discussing a diverse range of topics, the B-Word is a fascinating exploration of what it means to be human and how organisations can better understand and influence behaviour. In a world where so many of the biggest challenges – and opportunities – for individuals, organisations, and society come down to changing behaviour, can you afford not to understand it?  

Faster Horses

Jul 1, 2025

The AI hype train is moving at full throttle. Breathless headlines predict mass layoffs, the end of work as we know it, and a brave new world of intelligent machines.

We've been here before.

As far back as 1909, JM Keynes predicted that by 2030, technology would mean no-one worked more than 15 hours a week.

In 1987,...

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Look Closer

Jun 13, 2025

This episode of The B-Word is all about the c-word...

Context.

We all like to think that humans are predictable and consistent, but when you look closer, we're often anything but.

What can men's underwear teach us about problem solving?

What do dating apps tell us about the importance of context?

And how does time...

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Fish Out Of Water

Apr 17, 2025

What can Lawrence of Arabia teach us about organisations?

Why do organisations persist with so many accepted practices that don't seem to work?

What does a more evidence-based approach to organisational change look like?

James is joined by Beirem Ben Barrah and Philip Jordanov to talk about practical ways organisations...

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Adopting AI

Mar 17, 2025

Why is everyone so excited about AI?

What makes AI so different from any previous technology and what does that mean for adopting it?

What does AI mean for jobs?

What can the Sorcerer's Apprentice and Frankenstein teach us about AI adoption?

And what is that cryptic book cover about?

In the first episode of a new series...

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In Our Own Image

Aug 8, 2024

What does the pursuit of Artificial Intelligence tell us about human nature?

Can we ever understand AI, or the human brain?

Can machines become conscious and should we worry about that possibility?

In this episode, James talks to AI researcher and author George Zarkadakis about human intelligence, artificial...

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